Joint Development of an AI Solution for Residential and Real Estate Advertising
― Jointly Developed by EfficiNet X Co., Ltd. and INTERBRAINS Co.,Ltd. ―

EfficiNet X Co., Ltd. (Head Office: Bunkyo-ku, Tokyo) has begun the joint development of AI technology specialized in residential and real estate advertising, as well as an automated content-generation application powered by the technology, in collaboration with INTERBRAINS Co.,Ltd. (Head Office: Nagoya, Aichi).

As EfficiNet X continues to develop services powered by cutting-edge generative AI, the two companies found common ground in Interbrains’ goal of dramatically reducing the time required to create real estate advertisements while significantly improving cost-effectiveness. This shared vision led to the launch of the joint development initiative.

By combining Interbrains’ extensive expertise in real estate promotion with EfficiNet X’s generative AI technology, the project aims to establish a new creative workflow capable of producing compelling advertising content in a shorter period of time.

Going forward, the companies will test the solution in real-world projects while enhancing its functionality and accuracy, with the goal of providing real estate companies with a highly valuable advertising production environment.

会社名        ：INTERBRAINS Co.,Ltd.
本社所在地 ：ID Area 4F, 1-2-4 Kanayama, Naka-ku, Nagoya, Aichi 460-0022, Japan
代表者        ：Masato Nakayama, Representative Director
HP        ：https://www.interbrains.co.jp/

Why Image Generation AI, and Why Now?

From product introduction banners and landing pages to social media posts and sales materials, businesses increasingly need a wide range of visuals that communicate their message effectively. At the same time, design resources are limited, making it difficult to create every visual manually.

Today’s image generation AI can produce high-quality images from text in seconds or minutes. It can also generate large volumes of visuals that comply with brand guidelines, including logos, fonts, and color schemes. By defining what they want to communicate and having AI transform that vision into concrete visuals, businesses can achieve both greater speed and stronger creative expression.

When Is Image Generation AI Most Useful?

At EfficiNet X, we customize image generation AI solutions to address specific, real-world needs that general-purpose tools cannot meet. Examples include:

  • Marketing and Advertising
    • Generate multiple variations of landing-page banners and social media creatives at once, enabling faster A/B testing.
    • Automatically produce seasonal and campaign-specific visuals while maintaining a consistent brand tone.
  • Real Estate, Tourism, and Location-Based Businesses
    • Generate compelling CGI visuals from property photos by varying the time of day, weather, and interior design.
    • Communicate renovation concepts and the atmosphere of surrounding areas intuitively through visuals rather than words alone.
  • E-Commerce, Manufacturing, and Product Design
    • Automatically generate color variations and images with minor specification differences, significantly reducing photography costs and preparation time.
    • Quickly share early-stage concepts through sketches, component diagrams, and other visual materials.
  • Internal Resources and Educational Content
    • Create easy-to-understand diagrams and illustrations for internal training materials and manuals.
    • Automatically generate original charts and visuals tailored to educational and exam-preparation content, reducing production workload.

These are just a few examples. Image generation AI can deliver significant value in any situation where large volumes of images are needed but are currently being produced manually.

Image Generation AI Solutions from EfficiNet X

EfficiNet X goes beyond simply introducing an image generation tool. We support the design and implementation of an entire workflow that delivers tangible business value.

  • Customization Using Your Proprietary Data
    • By training the AI on your existing photographs, designs, and brand guidelines, we build a system that automatically generates images while maintaining your distinctive brand identity.
    • We incorporate industry-specific knowledge from fields such as real estate, manufacturing, and education to produce outputs that are ready for practical use.
  • Integration and Automation with Existing Systems
    • Through API integration, the solution can connect with internal systems such as content management systems, advertising platforms, and inventory management systems, enabling workflows in which usable images are automatically generated and uploaded from text input.
    • Looking ahead, we also envision integration with our Team-Play AI, allowing multiple AI agents to divide responsibilities across planning, generation, and selection.
  • Governance and Security
    • We design the solution in accordance with your organization’s policies regarding training data and generated content, while proposing operational practices that address the handling of confidential data and intellectual property rights.
    • We can also recommend cloud-based, on-premises, or other configurations based on your infrastructure requirements.

We do not view image generation AI as a replacement for designers. Rather, we see it as a partner that accelerates prototyping, variation development, and rough concept creation, allowing creative professionals to focus on higher-value work.
By introducing image generation AI optimized for your business, EfficiNet X helps you establish a system for producing compelling visuals faster and more flexibly than ever before.